One of the key elements for creating a winning solution is the team behind it. It is essential that you find a good team and know how your team members work under pressure. We are all different and react differently in stressed situations. The best team is not the team with the best individuals, but the team that works best together.
Analyst: Responsible for background research on situation, market situation and competition. The person is hereby responsible for presenting the argument and the logic behind the solution.
Marketing: How to bring the solution to the market and the details of the implementation.
Finance: Responsible for calculating the costs and profits of the suggested idea, making sure that the proposal is financially viable.
Organizer: Responsible for the whole solution, making sure the story is consistent, keeping track of time and keeping the schedule. The project manager of the case-solving process.
An example of a time schedule:
Look at previous case competitions, both presentations and PowerPoints. You can learn a lot from examples. Make sure to watch examples of old presentations to gather inspiration for your own ideas! Furthermore, it is a good idea to go through old winner slides both from the OPEN competition and the Invitational here.
Read industry reports. Many of the well-known consultancies produce industry reports, accessible for everyone.
You should gather articles and books on business strategy, marketing and consumer behavior and b2b/b2c marketing. This is where you can use what you have learned in the classroom and utilize the library facilities to find the right books and articles.
You should stay updated on mega trends and international political situations by for example using the link below:
If you are competing abroad, get to know the culture. There can be large differences in the business environment, which can be crucial for understanding the case.
Collect case studies. If you know some cool business initiatives from your own country, collect information about them. They can be used for inspiration and as examples of success stories.
The technical skills required mostly revolve around PowerPoint and Excel. A couple of things to help you prepare are: