PREPARATION

TEAMS AND ROLES

One of the key elements for creating a winning solution is the team behind it. It is essential that you find a good team and know how your team members work under pressure. We are all different and react differently in stressed situations. The best team is not the team with the best individuals, but the team that works best together.

  • Find a group of four people. We have a Facebook group where it is possible to find other people interested in participating: CCC OPEN - Mix & Match
  • Start by talking about how you work in a team and who you are as a person. Are you a direct person or a more indirect, sensitive person? Are you consensus-seeking or like discussion? How will you solve situations where you have conflicting opinions? The team dynamics are crucial for creating a good solution
  • If you do not know your team members already, make time for meeting up and get to know each other
  • Delegate roles within your team, so every member can specialize in something specific. The typical team roles are: Analysis, Marketing, Finance and Organizer, but you can change the roles and adapt to your team's strengths

Analyst: Responsible for background research on situation, market situation and competition. The person is hereby responsible for presenting the argument and the logic behind the solution.

Marketing: How to bring the solution to the market and the details of the implementation.

Finance: Responsible for calculating the costs and profits of the suggested idea, making sure that the proposal is financially viable.

Organizer: Responsible for the whole solution, making sure the story is consistent, keeping track of time and keeping the schedule. The project manager of the case-solving process.

PLANNING

  • Time is ALWAYS an issue in case competitions
  • Stick with your plan and make a person responsible for keeping time
  • Make sure to have time for both individual work and team discussions, as it is important that you are all aligned with what the others are working on and how the project is going.

An example of a time schedule:

BACKGROUND MATERIAL

Look at previous case competitions, both presentations and PowerPoints. You can learn a lot from examples. Make sure to watch examples of old presentations to gather inspiration for your own ideas! Furthermore, it is a good idea to go through old winner slides both from the OPEN competition and the Invitational here.

Read industry reports. Many of the well-known consultancies produce industry reports, accessible for everyone.

You should gather articles and books on business strategy, marketing and consumer behavior and b2b/b2c marketing. This is where you can use what you have learned in the classroom and utilize the library facilities to find the right books and articles.

You should stay updated on mega trends and international political situations by for example using the link below:

If you are competing abroad, get to know the culture. There can be large differences in the business environment, which can be crucial for understanding the case.

Collect case studies. If you know some cool business initiatives from your own country, collect information about them. They can be used for inspiration and as examples of success stories.

TECHNICAL PREPARATION

The technical skills required mostly revolve around PowerPoint and Excel. A couple of things to help you prepare are:

  • Have a PowerPoint template that everyone knows works
  • Train on how to make slides fast by learning shortcuts in PowerPoint and Excel
  • Decide on a graphical profile, what colors/shapes/fonts/icons etc. to use
  • Create a databank of icons, flags and maps that can be used for illustrations
  • Get inspiration from other case competition PowerPoints you have seen
  • Create a slide Master to make sure all the slides have the same visual profile